Channel 7’s Sunrise Embarks on USA Mystery Tour

Channel 7’s Sunrise Embarks on USA Mystery Tour

Channel 7’s Sunrise Embarks on USA Mystery Tour

Brand USA and Flight Centre Help Navigate a Live Mystery Itinerary For TV show

Channel 7’s Sunrise, Australia’s top rating breakfast television show, will today embark on its biggest international outside broadcast to date. The Sunrise “USA Mystery Tour” is airing Monday 3 April – Friday 7 April, 2017. The entire show will be broadcast from Hawaii, California, Nevada, Texas and the Southern States with Sunrise viewers being given the power to influence which locations will host the main broadcasts by voting online. With poll results tallied daily, the Sunrise team will not know where they are headed until the day prior – making this “Mystery Tour” a-world-first.

Flight Centre and Brand USA have partnered with Sunrise to see the show come to life and highlight the diversity of exciting experiences on offer across the United States.

Sunrise hosts, Kochie, Sam, Nat, Beretts, Eddy and Sam Mac will today kick off the fun with an ‘Aloha!’ from beautiful Hawaii. Viewers have been voting for one week on which exotic Hawaiian location they’d most like to see the Sunrise team in; Kona, Kualoa Ranch, or Waikiki. All three polled locations will still be showcased on Sunrise throughout the day, with the second place hosting the weather segments, and the third place location hosting the entertainment segments.

Voting is open (*Now Closed) for the remainder of the destinations and viewers can cast their votes online at www.sunrisemysterytour.com.

The “USA Mystery Tour” locations are:
• Monday 3 April – Hawaii, featuring Kona, Kualoa Ranch and Waikiki
• Tuesday 4 April – California, featuring Los Angeles, San Diego and San Francisco
• Wednesday 5 April – Nevada, featuring Lake Tahoe, Las Vegas and Pioneer Saloon
• Thursday 6 April – Texas, featuring Fort Worth, Houston and San Antonio
• Friday 7 April – Southern States;, featuring Atlanta (Georgia), Nashville (Tennessee) and New Orleans (Louisiana)

Brand USA Director for Australia and New Zealand, Matt Fletcher will be on the ground with the Sunrise team, working with Brand USA destination partners to bring the show to fruition across the country.

“We are thrilled to see Sunrise embark on its USA Mystery Tour to showcase such a varied and exciting selection of US destinations. From cowboys in Fort Worth to jazz bands in New Orleans to ghost stories in Nevada, Sunrise viewers are in for a treat as the week unfolds,” says Matt.

To support the campaign, Flight Centre has a range of exclusive deals to each of the destinations that the Sunrise team are visiting this week.

The #Sun7USA Mystery Tour airs from Monday 3 April, LIVE from 5.30am all week on Seven and PLUS7 Live.

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