Los Cabos 1000 Deadly Prizes Promotion

Los Cabos 1000 Deadly Prizes Promotion

Los Cabos 1000 Deadly Prizes Promotion

Overview:

In their first-ever consumer facing activity in the Australian market, Los Cabos Tourism partnered with Mad Mex on a national consumer promotion designed to target the Millennial market.

Objectives:

Position Los Cabos as the ultimate Mexico destination.
Create brand alignment with a relevant Australian consumer brand.
Build partnership between Los Cabos and Delta Airlines.

Strategy:

Leverage a national retailer to reach a broad audience of consumers that are already engaged with Mexico and Mexican food.

Execution:

Los Cabos featured prominently in all Mad Mex’s 58 stores nationally with in store POS. Mad Mex also supported the campaign with a large media investment including a 2 week OOH campaign.

The campaign had digital promotion with ads on Pedestrian, Social Media Marketing, video content, the Mad Mex website and via access to the Mad Mex loyalty database.

Mad Mex also hosted a Delta industry event to launch new SAX-SJD flight.

Results:

  • 1,600 entries in the first 24 hours.
  • 50,000 total entries.
  • 232,000 Impressions on Pedestrian TV
  • Strong CTR of 0.26%.
  • Dwell time on native article was 5:25
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