Events

Taste of Japan Yummy Fun Truck

Taste of Japan Yummy Fun Truck

Overview Driving consumer awareness through an ice-cream truck, weird ice-cream flavours and a game show was an unconventional yet highly impactful and innovative solution for JNTO and Qantas to generate excitement around the Japanese experience and promote a new daily direct flight from Melbourne to Tokyo. Objectives: Create demand and excitement around travel to Japan Promote new […]
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Destination Germany Roadshow

Destination Germany Roadshow

The German National Tourist Office, in partnership with Visit Berlin and Air Berlin, held its Destination Germany Roadshow in Australia in June 2014. The week saw almost 350 travel industry professionals in Sydney, Melbourne, Brisbane and Adelaide get a taste of Germany’s rich cultural heritage and diverse tourism offerings. To bring Germany to life, travel […]
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“Come Play” Las Vegas and Nevada Roadshow

“Come Play” Las Vegas and Nevada Roadshow

What happens in Vegas? What goes in Nevada? In June 2012,the Las Vegas Convention and Visitors Authority and the Nevada Commission on Tourism joined forces to promote their respective playgrounds – adult and adventure – in a unique game-themed Australian Roadshow, “Come Play”. The main focus of the two events was to educate travel agents […]
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GERMANY ROADSHOW

GERMANY ROADSHOW

The German National Tourist Office, in partnership with the Magic Cities, held its Germany Roadshow in Australia in August this year. The week was a success that included German Trivia nights being held in three of Australia’s major cities and a media event in Sydney. Both events informed attendees to the depth and diversity of […]
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Visit California Sales & Media Mission

Visit California Sales & Media Mission

For its fourth Sales and Media Mission in as many years, Visit California assembled a delegation of 20 California travel industry representatives and delivered them ‘Down Under’ to educate and engage travel agents and media through a series of events staged in Melbourne, Sydney and Auckland. Trade activity: Over 700 travel agents were part of the […]
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DESTINATION D.C. SALES MISSION

Gate 7 hosted Washington DC’s first ever Australia Sales Mission in September. Theresa Belpulsi, Vice President of Tourism and Visitor Services for Destination DC, and Letizia Sirtori, International Tourism Sales Manager for Destination DC, travelled to Australia for the week long mission. Highlights included: Sydney Trade Activity: Destination DC met with key travel industry contacts […]
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VISIT CALIFORNIA “ALL KINDS OF OUT THERE” CAMPAIGN

Whether it’s star spotting or star gazing, exploring urban or natural wonders, California is home to all kinds of “out there” for every kind of traveller and Visit California’s new campaign aims to showcase just that. Visit California’s “All Kinds of Out There” campaign launched in Australia on Sunday 3 February, led by two star-studded […]
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Visit West Hollywood Media Mission

In April 2013, Visit West Hollywood headed ‘Down Under’ to inspire and educate the Australian media through a series of one-on-one media calls and an exclusive media event. Held at O Bar and Dining, the evening served to celebrate all things ‘WeHo’; 1.9 square miles of rebellious culture, entertainment and design set in the heart […]
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SAN FRANCISCO SALES AND MEDIA MISSION

Eagerly awaited by the travel industry and media alike, San Francisco Travel visited Australia and New Zealand in February 2013 for their first ever Sales and Media Mission ‘Down Under’. A delegation of seventeen passionate San Francisco travel representatives were present to educate travel agents and the media about the wealth of experiences that ‘The […]
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DREAM BIG PREVIEW

Visit California’s December in-market visit to connect with key trade and media in the Sales Mission off-year and launch its Australia and New Zealand California Advisory Board (CAB) was the ideal opportunity to preview the new Dream Big campaign and TV spots on the eve of the 2014 consumer marketing launch. Key trade & media […]
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