Campaigns

WeHo Meets General Pants Co

WeHo Meets General Pants Co

Overview: Visit West Hollywood partnered with  General Pants Co. on a  ‘Win a Trip to WeHo’ integrated brand partnership. Together we engaged three influencers to create content, to promote the competition and amplify the reach of the campaign. General Pants is one of the largest and most respected youth retailers in Australia with 52 stores […]
Read More
Taste of Japan Yummy Fun Truck

Taste of Japan Yummy Fun Truck

Overview Driving consumer awareness through an ice-cream truck, weird ice-cream flavours and a game show was an unconventional yet highly impactful and innovative solution for JNTO and Qantas to generate excitement around the Japanese experience and promote a new daily direct flight from Melbourne to Tokyo. Objectives: Create demand and excitement around travel to Japan Promote new […]
Read More
Los Cabos 1000 Deadly Prizes Promotion

Los Cabos 1000 Deadly Prizes Promotion

Overview: In their first-ever consumer facing activity in the Australian market, Los Cabos Tourism partnered with Mad Mex on a national consumer promotion designed to target the Millennial market. Objectives: Position Los Cabos as the ultimate Mexico destination. Create brand alignment with a relevant Australian consumer brand. Build partnership between Los Cabos and Delta Airlines. […]
Read More

VISIT CALIFORNIA “ALL KINDS OF OUT THERE” CAMPAIGN

Whether it’s star spotting or star gazing, exploring urban or natural wonders, California is home to all kinds of “out there” for every kind of traveller and Visit California’s new campaign aims to showcase just that. Visit California’s “All Kinds of Out There” campaign launched in Australia on Sunday 3 February, led by two star-studded […]
Read More

Australians In Film – Breakthrough Award Sponsorship

Celebrity advocacy for the state of California plays an invaluable role in assisting with driving visitation to California from the Australian market. As part of Visit California’s efforts to establish and develop relationships with A-list talent possessing the profile necessary to be effective advocates, Visit California entered into a 12 month sponsorship of Australians in […]
Read More
'.