Advocacy

California Culinary Campaign

California Culinary Campaign

Overview: With intent to travel to the US at an all-time high and repeat visitation to the US rising above 70%, developing California’s culinary reputation presented an opportunity to grow market share. The campaign solution we presented was the most integrated campaign Visit California had ever implemented. Objectives: Leverage consumer interest in culinary and position […]
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Taste California with Michael Moore

Taste California with Michael Moore

High profile Australia chef, Michael Moore, was appointed an official California ambassador and appeared in four short vignette’s showcasing California’s diverse food scene. Two versions of each (15second and 3min) video were created. The longer versions featured across the Visit California website, Facebook page and were uploaded to YouTube as a collection of inspiring and […]
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